Chow Sang Sang events Replay gold jewelry was detonated crisis , Chinese jewelry

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in the Shenzhen Special Economic Zone northeast corner, by Buxin, the Tianbei four, Bamboo Road and Wenjin Road, consisting of a similar rectangular water bay industrial area, about 120,000 square meters of space, more than 30 factory buildings, more than 10 sizes, ranging from gold jewelry trading center, countless dilapidated residential buildings crowded in the narrow streets are lined.

living here more than 2,000 the jewelry processing plants and hand workshops, as well as tens of thousands of gold jewelry practitioners, Cheng Lin (a pseudonym) is one of them. According to Cheng Lin, where before jewelry factory is one of the foundries in Hong Kong, very low, some small factories workers novice, grinding process, careless the gold loss rate, will lead to low product gold. Jewelry sampling results of 56 batches of substandard jewelry, including Hong Kong,

According to the publicity of the Beijing Industry and Commerce Bureau of the circulation of the jewelry merchandise quality monitoring results issued on the the monitoring failed precious metal jewelry precious metal content, mainly for the precious metal purity and labeling values ​​do not match, research The reason is industrial chain.

gold jewelry industry chain, what exactly is the problem?

Chow Sang Sang lead: lack of gold-bearing gold bracelet

the gold jewelry quality problems originated from the Beijing Municipal Bureau of Commerce and Industry in April this year, a sampling. According to Chow Sang Sang Holdings Customer Service Department to provide information to the newspaper, the company's spot check a 54860B Style No. 18K gold chain to 749 ‰, and 18K gold specified content should be 750 ‰, 1 ‰ content difference.

late June of this year, Chow Sang Sang receipt of the sampling results of the Beijing Industry and Commerce Bureau, at the end of June will be a product that all shelves and recycling channels, according to the company's statistics, nationwide within only 30 sold, the number is very small.

Cheng Lin 1 ‰ gold content from cost only a few dollars, the big brands under normal circumstances would not deliberately shoddy in order to save costs, the impact on goodwill. The jewelry industry brand-to-end consumer choose the concentration is high, so the brand is also very high threshold, the formation of a goodwill good old needs the efforts of several generations and accumulation of product quality control, usually big companies will be very strict.

2008 Nian, a spot check of the Trade and Industry Bureau of Guangdong Province, CTF has been discovered substandard In 2009, the Trade and Industry Bureau of Guangdong Province, the province again sales of gold and silver jewelry, jade jewelry carry out spot checks, product quality pass rate of 74.5%. Shortly after the well-known brand in Hong Kong Luk Fook wrong garnet When Jade sell

BAIC said in the draft of the detection results of the public, mainly two aspects of the problem of substandard goods failed precious metal content precious metal jewelry, mainly for the precious metal purity and label values discrepancies, research on its causes or industrial chain problems: Some jewelry manufacturers precious metal content inspection capabilities, and can not guarantee their precious metal content production qualified.

followed by the jade jewelry naming and identification markings error, the monitoring found some jewelery jewelry exists naming and identification markings error problem, such as the logo will be The dyed pearls marked as the According to the name National Jewellery standard, this false labeling problem, while misleading the buying behavior of consumers against consumers' right to know; the other hand, due to the relatively high value of such goods, will give consumers with to large economic losses.

Chow Sang Sang Customer Service Department In fact, the jewelry industry due to its production process involving multiple handmade part, which includes welding, grinding and other procedures, so even in similar products in each commodity will there are some differences, which is due to the special nature of the industry. Generation

plant ecology: luxury houses dark kept secret space

Cheng Lin believes that the lack of gold, enterprises of its own factory to produce products regulatory loopholes or in cooperation vendor selection problem, as well as to brand enterprises franchisee in private to the processing plant orders to buy products, mixed in-store inside sales, this product is no enterprise strict quality testing.

responsibility, therefore, most of the foundries are in accordance with the orders required delivery

Currently, the Luohu Shuibei - Wanshan Industrial Zone gathered over 2000 jewelry processing enterprises, most of which? former shop After the plants operate in the form of a small workshop.

reporter? Found a diamond ring in a jewelry processing plant experienced a total of 13 processes from design to final product, which made eight processes rely on pure manual, plant even if the manufacturers for more than three hundred people, many dozens of people do. per hour, in fact, in order competitive market, lower volume orders processing fees.

gold loss and loss of metal recycling. The total gold loss, after the completion of the processing flow of skilled workers can be controlled at 6%, excess gold loss compensation can be attributed to the foundry business net profit.

In addition, a medium-sized foundry business every year by cleaning companies curtains, flooring and other contaminated metal precipitate was recovered hundreds of thousands of dollars of revenue can be obtained, stool can clean up will be mixed with a large number of metal precipitation recycling income of several hundred thousand dollars,

foundries profit has been modest so far, once additional loose orders, enterprises all comers. According to Cheng Lin, in recent years, the jewelry brand crazy expansion, many of them to join in the form of investment expanded store long were removed from the jewelry industry franchisee gradually establish cooperation relationship with some of the foundries, or through intermediaries, to borrow joining brand platform, private cheap sources of supply to foundries order to obtain high channel gains.

% -500% of the price of standard execution, to franchisees getting goods from the brands hands is the terminal price of 4-5 fold range getting goods orders get the same style directly to the foundry, marked with the label of its franchise brands cost equivalent terminal price 2-3 fold.

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foundry also very happy with these franchisees or middlemen in the delivery process these orders will not be as big brands as strict testing, some crafts are not very skilled novice can operate these orders.

reporter has learned from the foundry in most piecework payment Lo Wu, the jewelry industry workers, new entrants to the apprenticeship of only 1,100 yuan a month (Baochibaozhu), has been in the city's legal the level of the minimum wage, the average income of the skilled workers of about 2500-3000 yuan, a designer's income in 3500-5000 per month.

rely heavily on the Mainland: brand rapid expansion of opening up new markets

dealers in the Chow Tai Fook Merchants at the annual meeting in 2010.

According to Chow Tai Fook, general manager Huang Shaoji told reporters in the industrial chain of the company, its diamond Department of the global diamond monopoly De Beers 82 sightholders one omitted the middle of the diamond traders transaction costs . Reporters learned from Chow Sang Sang 2010 semi-annual report, the first half of the company's retail jewelry HK $ 3.7 billion and profit of HK $ 377 million, about 10% profit margin.

appealing to consumers in upstream press foundries, the downstream price war to take the low-end product line.

the past 20 years, Hong Kong gold jewelry brand occupy our main consumer market, which Chow Tai Fook, Chow Sang Sang, Luk Fook, Mainland old Fengxiang, etc. for the representatives of the old and famous occupy the high-end market, while rising star such as gold supreme, Zhou Dasheng, Saturday blessing mused battlefield quickly opened up in the second and third tier markets, while joining become a major brand expansion mode.

Currently, Chow Sang Sang in Mainland branches total 146, accounting for 35 percent of its sales in the amount of total jewelry business, while the remaining 64% of Hong Kong and Macao markets, the contribution rate of the mainland visitors up to 42% .

according to Chow Sang Sang's plan this year, in the Mainland, 50 new stores. Reporter noted that in the first half of this year, Chow Sang Sang in Hong Kong only to open two new stores, opened 24 new stores in the Mainland, the new business marked tendency to the mainland market, and most of the new store is located in Luoyang, Henan, Hunan Xiangtan thirty-four line prefecture-level city, shop cost about one million Hong Kong dollars per store.

According to this reporter learned that the franchisee the right to join the jewelry brand, the fixed brand usage fees need to be paid annually to the brand, and buy all the supply from the hands of brands, sales pro rata in accordance with the total size of the sub-level pay,

processing and sales of two squeeze: e-commerce is difficult to plugging regulatory gaps

gold jewelry business in China opened in the mid-1990s, the industry in the previous belongs to the franchising industry. At that time, a large number of mainland tourists to buy gold jewelry in Shenzhen Ying Street, Luohu most of the jewelers are from early in the Anglo-Street shopkeepers. Ten years ago, the sound Xue Yong its many Chaoshan fellow, fought Shuibei, out of their own jewelry factory.

sound Xue Yong believes that the achievements of the Hong Kong jewelry brand water Pui growth as jewelry process of gathering place in the mainstream of the mainland market, this time from Hong Kong to the process? Pui industrial transfer, in addition to the early implementation of transformation brand, or switch to the high-end color treasure still capable of continued survival and development, most of the remaining generation plants are faced with the plight of non-profits.

reporter from the the Shenzhen local brand expansion is to break the soil President Wu Fenghua, domestic processing enterprises transformation to create their own the brands biggest obstacle in addition to lack of funds, as well as design talent, due to the long-standing domestic production and processing mode, the so-called designer just do some simple model design, lack of rich cultural connotation The original product.

enterprise Opel fought in e-commerce, the reporter learned that Opel Korea last year, sales of 50 million yuan, this year's growth rate of 30%. According to sound Xue Yong Luohu about 500 traditional-generation processing enterprises in transition to build their own sales channels, which, under the premise of no brand advantage, the development of e-commerce is the first choice for many enterprises.

Cheng Lin believes that e-commerce channel even worse cheap competition, but increase the difficulty of monitoring the quality of gold jewelry industry.

Cheng Lin, is usually the case, the big brands have their own quality testing center, the precious metals to ensure the quality of diamond jewelry products are generally detected through a third-party authority. Jewelry appraisal, and there is no single standard, different departments are not the same for the identification of jewelry.

Currently, jewelry appraisal agencies hundreds of basically every city has several dozen ranging from detection of an ordinary diamond ring costs about 10 yuan to 50 yuan per testing fees, more than 1 carat diamond ring will spend $ 100, the foundry processing costs are only one or two hundred.

Source: 21st Century network -