The 2012 Paige jewelry brand marketing upgrade Tour , Paige jewelry brand - Chinese jewelry fashion

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2012 jewelry brand marketing upgrade Tour. First, conventional small-scale training. Company each month from the national selection of 30 franchisees, its training. The training mainly involved in information transmission, the new design concept, the consumption environment change. The large training once every three months, covers branding, store display, store promotions, new products, and other aspects. Every time trainees about 100 people.

The training aims to achieve close contact with the franchisee, shop tactics with corporate strategy benign docking. Paige also established a customer service personnel tracking service mechanism, Paige jewelry stores for franchisees to provide one-on-one service. Its a month to goods, operating conditions, training track, in order to adjust the marketing strategy at any time according to the actual situation.

institutionalized management makes Paige jewelry stores expanding enterprise database, while promotional only established in the database based on can be targeted. According to the various types of data to analyze the market to play the brand's overall advantage to help to achieve strong sales of products at every stage. For example, the company each quarter to prepare multiple marketing programs and promotions accessories for different products, the franchisee with a choice according to their actual situation itself.